Pricing leaks, fixed -
82% reach payback in 4 weeks*
We map price leakages, simulate profit at your margins, and roll out with guardrails. If we can’t validate a €250k+ opportunity, you don’t pay.
*Based on client projects (2018–2025); payback time = our fee divided by profit based on client feedback per year”
Claim Your Free
Pricing Leakage Report
Book a Free
20-min Diagnostic Call
How it works.
Measure true willingness-to-pay curve in days: reaction-time based pricing tests with your audience.
Simulate profit at your margins: scenarios show by SKU/market your pricing sweat spot.
Roll out with guardrails: After a result workshop you get a board-ready soft-launch plan that lets you move fast and eliminates risks.
Trusted by leaders across industries
Profit boost by 16% through raising pricing
SKU-level margin expansion without losing volume
Successful product launches of MOVE and ROAM
Increasing Profit and Volume while competition cut prices by 50%
Increase pricing by 20% to increase profits by 500%
Boost profits by 25% with the optimal price and discount for your custom wall calendar
Increasing prices with minimal churn
Switching customers to a new product with increased credit card fee
Successful price increase for selected product brands
And counting...
Feel free to ask for a reference!
Choose your Package
Panel costs included until €1k which is sufficient for 9 SKUs with medium to high incidence rate. Niche audience may require a surcharge.
PILOT
Optimize
1 SKU
No moneyback,
no guarantee
6k Euro
SPRINT
Optimize at least
9 SKUs
€250,000 annual profit modelled or money back, no question asked
12k Euro
ENTERPRISE
Optimize
unlimited SKUs
€2.5M annual profit modelled or money back, no questions asked
120k Euro
Our clients talk openly
The Supra Price & Product Optimizer helped us increase profits. Particularly impressive is the profit simulator, which makes it easy to understand the influence of costs on the optimal price.
Bodo Drieschner, Unicredit
The Price Optimizer tool has also helped unlock pricing opportunities and we will use it again.
Anne-Laurence Picard, Timberland
The board did not believe at first, so we tested the price in a test market. Results match nearly 100%.
Thomas Stoyke, Interquell
Scenario: Low margins
A price increase that does not affect sales goes straight into the bottom line
Scenario: High margins
A price decrease that does exponentially boosts sales will boost profits
Pricing is your No.1 Profit Lever
Guarantee
If we can’t model €250k+ annual profit for your economics, we will refund 100%. Do you know any reason not to try this?
Why are we doing this?
Because everyone is thinking: “That is too good to be true”. From years of research and project work we know: It works.
Hi, I am Frank, Founder of SUPRA.
Take me by the word.
But...
“What is when it does not work and profit drops?”
First off, we have never experienced a major loss so far. But to be 100% safe we suggest a soft launch plan. Prices can be launched product by product. Also, prices could be tested in subsamples or submarkets. The optimal plan will be worked out together with you.
“Our category buyers don’t know any prices”
Sure. Most don’t. Still, they make decisions. 90% of the buying decisions can be explained by the intuitive gut feel that customers have, when they see a price – the gut feel IS the condensed price knowledge.
“How much work for us?”
The kickoff call and the result workshop both takes 1 hour. That’s it.
“Which input do you need from us”
We decide on the SKUs to be tested and define your audience (category buyer). Then you provide product pictures and product description as well as the actual price or your price idea.
Form your own opinion
Hi, I am Frank, Founder of SUPRA. I invite you to a personal 20min exchange. This is my background:
- PhD in Marketing Science
- Ex-Management Consultant at world’s leading pricing consultancy Simon-Kucher
- Ex corporate marketing director and global pricing champion
- Since 2014 revolutionizing marketing research with SUPRA
Pricing leaks, fixed -
82% reach payback in 4 weeks*
We map price leakages, simulate profit at your margins, and roll out with guardrails. If we can’t validate a €250k+ opportunity, you don’t pay.
*Based on client projects (2018–2025); payback time = our fee divided by profit based on client feedback per year”
How it works.
Measure true willingness-to-pay curve in days: reaction-time based pricing tests with your audience.
Simulate profit at your margins: scenarios show by SKU/market your pricing sweat spot.
Roll out with guardrails: After a result workshop you get a board-ready soft-launch plan that lets you move fast and eliminates risks.
Trusted by leaders across industries
Profit boost by 16% through raising pricing
SKU-level margin expansion without losing volume
Successful product launches of MOVE and ROAM
Increasing Profit and Volume while competition cut prices by 50%
Increase pricing by 20% to increase profits by 500%
Boost profits by 25% with the optimal price and discount for your custom wall calendar.
Increasing prices with minimal churn
Switching customers to a new product with increased credit card fee
Successful price increase for selected product brands
And counting...
Feel free to ask for a reference!
Our clients talk openly
The Supra Price & Product Optimizer helped us increase profits. Particularly impressive is the profit simulator, which makes it easy to understand the influence of costs on the optimal price.
Bodo Drieschner, Unicredit
The Price Optimizer tool has also helped unlock pricing opportunities and we will use it again.
Anne-Laurence Picard, Timberland
The board did not believe at first, so we tested the price in a test market. Results match nearly 100%.
Thomas Stoyke, Interquell
Choose your Package
PILOT
Optimize
1 SKU
No moneyback,
no guarantee
6k Euro
SPRINT
Optimize at least
9 SKUs
€250,000 annual profit modelled or money back, no question asked
12k Euro
ENTERPRISE
Optimize
unlimited SKUs
€2.5M annual profit modelled or money back, no questions asked
120k Euro
Panel costs included until €1k which is sufficient for 9 SKUs with medium to high incidence rate. Niche audience may require a surcharge.
Pricing is your No.1 Profit Lever
Scenario: Low margins
A price increase that does not affect sales goes straight into the bottom line
Scenario: High margins
A price decrease that does exponentially boosts sales will boost profits
Guarantee
If we can’t model €250k+ annual profit for your economics, we will refund 100%. Do you know any reason not to try this?
Why are we doing this?
Because everyone is thinking: “That is too good to be true”. From years of research and project work we know: It works.
Hi, I am Frank, Founder of SUPRA.
Take me by the word.
But...
“What is when it does not work and profit drops?”
First off, we have never experienced a major loss so far. But to be 100% safe we suggest a soft launch plan. Prices can be launched product by product. Also, prices could be tested in subsamples or submarkets. The optimal plan will be worked out together with you.
“Our category buyers don’t know any prices”
Sure. Most don’t. Still, they make decisions. 90% of the buying decisions can be explained by the intuitive gut feel that customers have, when they see a price – the gut feel IS the condensed price knowledge.
“How much work for us?”
The kickoff call and the result workshop both takes 1 hour. That’s it.
“Which input do you need from us”
We decide on the SKUs to be tested and define your audience (category buyer). Then you provide product pictures and product description as well as the actual price or your price idea.
Form your own opinion
Hi, I am Frank, Founder of SUPRA. I invite you to a personal 20min exchange. This is my background:
- PhD in Marketing Science
- Ex-Management Consultant at world’s leading pricing consultancy Simon-Kucher
- Ex corporate marketing director and global pricing champion
- Since 2014 revolutionizing marketing research with SUPRA